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Key Responsibilities
• Create and execute a strong, group-wide performance marketing strategy
• Actively manage established budgets and campaigns across all digital channels, driving strong ROI and efficient CAC
• Successfully review and ensure the timely optimisation of key digital traffic KPIs via paid channels
• Collaborate across the Marketing, Content and Creative teams to drive 360 marketing campaigns
• Identify and test new marketing channels to achieve or surpass established metric goals
• Review and evaluate effectiveness of paid channels, making suitable recommendations to improve effectiveness and ROI
Qualifications
• Minimally 3 years of experience in performance marketing (PPC, SEO, Social Media), preferably in the hospitality industry
• Demonstrated love and appreciation for food and hospitality
• Have an analytical mind driven by data and loves problem-solving
• Strong ability in multi-tasking, prioritise and respond to internal and external stakeholders in a professional manner
• Highly organised and attentive to detail