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You will be responsible for developing and executing strategic marketing campaigns. You will collaborate with cross-functional teams, media outlets, influencers, and key stakeholders to ensure our brand messaging is effectively communicated to the target audience.
Key Responsibilities:
• Plan, organise, and manage marketing campaigns, including digital marketing initiatives
• Build and maintain relationships with media outlets, journalists, influencers, and bloggers to secure media coverage
• Generate press releases and other marketing collateral
• Monitor, analyse and evaluate the effectiveness of campaigns and initiatives
• Collaborate with internal teams to align marketing efforts with business objectives and ensure consistent messaging across all channels
• Stay updated on industry trends, competitor activities, and emerging marketing strategies in the F&B and lifestyle sector to identify new opportunities and best practices
Qualifications and Skills:
• Minimum 2-3 years experience in marketing roles within the F&B and lifestyle sector
• Strong understanding of marketing principles and brand management
• Excellent written and verbal communication skills with the ability to create compelling content and present ideas effectively
• Strong analytical skills to track and evaluate campaign performance
• Creative thinking and problem-solving abilities to develop innovative marketing strategies
• Highly adaptable and ability to work in a fast-paced environment, manage multiple projects simultaneously
• Strong interpersonal skills and the ability to collaborate effectively with cross-functional teams, media personnel, and external stakeholders