Apply NowAssistant Manager/Manager, Brand – Wine, Music & Culture Marketing
From award-winning restaurants like one Michelin-starred Willow, to innovative dining concepts like Casa Vostra, Carlitos, and The Dragon Chamber, we’re all about pushing boundaries to delight and satiate. We’re looking for a dynamic, driven, and creative Assistant Manager/ Manager, Brand – Wine, Music & Culture Marketing to grow and elevate our concepts. Have a keen interest in wine and bar culture, music and/or entertainment programming, with an ability to think strategically and translate brand vision into scroll-stopping, results-driven activations? We want to hear from you.
Brand, Social & Content Management
- Be a brand guardian for assigned brand(s), cultivating a strong identity across channels with a keen eye for culture, design, and storytelling
- Lead the briefing, execution and management of consumer-first 360integrated marketing campaigns across digital, social media, PR, and retail touchpoints
- Drive social media strategy, overseeing content calendars, community engagement, and KOL content collaborations
- Report on social media performance, tracking engagement, and conversion metrics to optimise campaigns
- Work closely with in-house creative teams and external agencies to craft compelling content
- Manage budgets, timelines, and stakeholders across multiple projects
Events & Programming Support
- Ideate and help bring to life weekly and monthly programming—from vinyl nights and themed music sets to tasting events, workshops, or cultural collabs
- Liaise with partners, artists, musicians, and community leaders to co-create unique experiences that drive footfall and buzz
- Oversee event logistics and coordinate with Ops and Outlet teams to ensure smooth execution
Growth & Partnerships
- Support brand growth through influencer/PR engagement, tastemaker outreach, and cross-collaborations with like-minded lifestyle, music, or F&B/alcohol brands
- Monitor performance of partnership campaigns with an eye on engagement, sentiment, and conversions
- Optimise our customer journey across online and offline touchpoints (social, CRM, reservation platforms, loyalty)
Qualifications & Skills:
- Bachelor's degree in Marketing, Communications, or a related field
- 3-5 years of marketing experience in F&B, nightlife, lifestyle or brand marketing (agency or in-house)
- Fluent in English (written & spoken)
- A strategic and creative thinker who can balance big-picture vision with attention to detail
- Organised multi-tasker with strong project management skills, able to navigate ambiguity
- Keeps a finger on the pulse of trends in food, music, fashion, and culture, locally and abroad
- Comfortable with data and digital platforms such as Instagram, TikTok, Meta Business Suite, Google Analytics, Atlas CRM, able to translate numbers into actionable insights
- Passion for building a brand with soul and personality from the ground up
- (Bonus) If you’ve run or have an interest in performance marketing
- (Bonus) If you’re skilled in video or photo editing software like CapCut, Adobe Photoshop, Illustrator or Premiere Pro
Assistant Brand Manager
At Ebb & Flow Group, we don’t just serve up great food—we dish out brands that make waves. From award-winning restaurants like one Michelin-starred Willow, to innovative dining concepts like Casa Vostra, Carlitos, and The Dragon Chamber, we’re all about pushing boundaries to delight and satiate. We’re looking for an Assistant Brand Manager to help take our brands to the next level. If you’re a marketing maven with 3-5 years of experience in F&B, retail, or lifestyle—someone who can think strategically, run 360° marketing campaigns and translate brand vision into scroll-stopping, conversation-starting, results-driven activations—we want to hear from you.
Brand & Campaign Management
- Be a brand guardian, ensuring consistency across channels and activations for assigned brands
- Lead the execution of consumer-first integrated marketing campaigns across digital, social, PR, and retail touchpoints
- Work closely with in-house creative teams and external agencies to deliver best-in-class marketing assets and content
- Manage budgets, timelines, and stakeholders across multiple projects
Social Media, Digital & CRM Marketing
- Drive social media strategy, overseeing content calendars, community engagement, and KOL content collaborations
- Report on social media performance, tracking engagement, and conversion metrics to optimise campaigns
- Manage CRM initiatives, ensuring effective customer segmentation, retention, and loyalty strategies
- Keep a pulse on industry, media and social trends—what’s next, what’s working, and what we should ditch
- (Bonus) If you’ve run performance marketing campaigns, or have a basic understanding of it, that’s a plus!
PR, KOL & Partnerships
- Develop and execute earned media strategies, including press outreach and events
- Collaborate with external agencies to identify and manage KOL relationships and media opportunities
- Build relations with media, industry partners, and collaborators to amplify brand reach
Qualifications & Skills:
- Bachelor's degree in Marketing, Communications, or a related field
- 3-5 years of marketing experience in F&B, retail, or lifestyle
- Fluent in English (written & spoken)
- A strategic and creative thinker who can balance big-picture vision with attention to detail
- Organised with strong project management skills, able to multitask and work under pressure or ambiguity
- Curious, plugged into the latest market and consumer trends
- Comfortable with data and digital platforms such as Instagram, TikTok, Meta Business Suite, Google Analytics, Atlas CRM, able to translate numbers into actionable insights
- Experienced working in or with an agency
- (Bonus) If you’re skilled in video or photo editing software like CapCut, Adobe Photoshop, Illustrator or Premiere Pro, that’s another plus!