Apply NowBrand Lead | Casa Vostra & Chin Mee Chin
At Ebb & Flow Group, we don’t just serve up great food—we dish out brands that make waves.
From award-winning restaurants like one Michelin-starred Willow, to innovative dining concepts like Casa Vostra, Carlitos and temper. Wine Room & Lounge,we’re all about pushing boundaries to delight and satiate. We’re looking for a Brand Lead to help take our brands to the next level.
If you’re a social-first marketing maven with 3-5 years of experience in F&B, retail, or lifestyle—someone who can think strategically, run 360°marketing campaigns and translate brand vision into scroll-stopping,conversation-starting, results-driven activations—we want to hear from you.
What you’ll be doing:
Brand & Campaign Management
- Act as a brand guardian, ensuring, consistency across channels and activations for assigned brand
- Lead the strategy and end-to-end execution of consumer-first integrated marketing campaigns across digital, social, PR and retail touchpoints
- Work closely with in-house creative teams and external agencies to deliver best-in-class marketing assets and content
- Manage budgets, timelines, and stakeholders across multiple projects
Social Media, Digital & CRM Marketing
- Own the social mediapresence of assigned brands—driving strategy, content calendars, and day‑to‑day execution
- Capture engaging, on‑brand iPhone content (Reels, Stories, BTS moments), and where required, lead the briefing andart direction for videographers and/or external video partners
- Oversee community managementand platform growth across Instagram and TikTok etc
- Report on social media performance, tracking engagement and conversion metrics to optimise campaigns
- Keep a pulse on industry, media and social trends—what’s next, what’s working, and what we should ditch
- Manage CRM initiatives, ensuring effective customer segmentation, retention, and loyalty strategies
- (Bonus) If you’ve run performance marketing campaigns, or have a basic understanding of it, that’s a plus!
PR, KOL& Partnerships
- Develop and execute earned media strategies, including press outreach and events
- Collaborate with external agencies to identify and manage KOL relationships and media opportunities
- Build relations with media, industry partners, and collaborators to amplify brand reach
Qualifications & Skills:
- Bachelor's degree in Marketing, Communications, or a related field
- 3-5 years of marketing experience in F&B, retail, or lifestyle
- Fluent in English (written & spoken)
- A strategic and creative marketer who can balance big-picture vision with attention to detail and high degree of ownership
- Organised with strong project management skills, able to multitask and work under pressure or ambiguity
- Curious, plugged into the latest market and consumer trends, including AI tools and platforms
- Comfortable with data and digital platforms such as Instagram, TikTok, Meta Business Suite, Google Analytics, able to translate numbers into actionable insights
- Skilled in video or photo editing software like CapCut, Adobe Photoshop, Illustrator or Premiere Pro
- Agency experience preferred