• Ebb & Flow Group

Press Release: 200,000 Data Points to Kickstart Singapore’s First AI-powered Dark Kitchen

SINGAPORE, 24 February 2020 - Indomie, Bulgogi Beef and Curry Cauliflower Wraps, these are some of the latest unique food choices that Singapore’s office workers in the central business district can enjoy this February with the launch of Wrap Bstrd, Singapore’s first F&B brand and dark kitchen driven by Artificial Intelligence and analytics. A partnership between leading technology-driven food & beverage company Ebb & Flow Group and AI solutions company, SQREEM, Wrap Bstrd combines SQREEM’s world-leading advanced behavioural data capabilities and pattern analysis with the combined expertise of the analysts, chefs, creatives and branding experts within Ebb & Flow Group’s Dark Kitchen Lab, creating both an exciting concept and delicious recipes sure to excite the palate. Based on SQREEM’s evaluation of over 200,000 individual data points to map behaviours and trends of distinct consumer groups in Singapore, the concept development team from Ebb & Flow Group’s Dark Kitchen Lab was able to analyse customer journeys, predict demand, and map behavioural intent to purchase. Studying flavours, ingredients, consumer preferences and trends, they were able to pinpoint the meals that office workers in the CBD wanted. The team found that target customers like flavours from local comfort food such as hawker dishes and that they care about health trends. Customers also prefer to consume their food in a convenient, fuss-free manner. Arising from these insights - Wrap Bstrd was born - an exclusively delivery-only menu which is readily available to hungry customers while reducing costs - providing excellent value and delicious food that is delivered quickly. “Wrap Bstrd is the first brand to come out of our Dark Kitchen Lab,” Philipp K. Helfried, Chief Investment Officer, Ebb & Flow Group, said, “Consumer behaviour and preferences are changing rapidly and this is the driving force behind our need to use technology and digital products in the F&B industry. Our Dark Kitchen Lab is unique in that it consists of analysts, chefs, creatives and branding experts that look at data points and develop concepts, giving Ebb & Flow Group a unique position in the market.” Ian Chapman-Banks, CEO of SQREEM Technologies added, “We are excited to bring SQREEM’s advanced capabilities to the dynamic and fast-moving food & beverage sector to identify and understand consumers’ food and dining preferences. This enables us to create highly customised and on-demand concepts targeted at consumers who want them.”

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