Sherry devotes her efforts towards creating digital experiences that look as good as they feel. As a User Experience / User Interface Designer, her forte and method lies in picking apart assumptions and gathering insight on problems to craft user-centric solutions. Give her a strategic goal and she will bring it to life through iterative prototyping, frictionless interaction, visuals and validation.
Prior to joining Ebb & Flow, Sherry was an Educator at the Ministry of Education, teaching Art and Design at Primary and Secondary levels, as well as formulating pedagogy and curriculum. She holds a Bachelor of Fine Arts in Industrial and Product Design from the Nanyang Technological University (NTU).